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By: The JackB
True power in social media is measured by who responds to a call to action. That is my motto and I am sticking with it. Course it would be better if it translated into a million bucks, but who is...
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By: Šta je u stvari uticaj na društvenim mrežama? Da li se i kako može...
[...] radi se o postu The results are in: An experiment in social influence koji je napisao Mark Schaefer na svom blogu {grow}. Mark blog piše od 2009. godine, ima nešto [...] Like or Dislike: 0 0
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By: Mark W. Schaefer
These are all relevant points and i don’t think I was really aiming as much for a scientifically-controlled experiment as a demonstration that people generally have unrealistic expectations of large...
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By: Mark W Schaefer
An interesting nuance Jack. I’ve found that if it doesn’t happen in 48 hours, it doesn’t happen. : ) Like or Dislike: 0 0
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By: perilouspauline
Thanks, Mark. It is oddly scary to comment on such an active blog! I always learn something, so glad for a chance to say thank you. Like or Dislike: 0 0
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By: Mark W Schaefer
Interesting perspective. I try to make people feel welcome here although I am occasionally cranky (because I’m normal!). Please come back. There are a lot of cool people here who want to get to know...
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By: johndodds
“My blog post was tweeted 446 times but only 92 people actually made a donation.” is the line that gives the lie to Klout, Kred et al. It would be interesting to know if you can isolate how many page...
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By: Mark W. Schaefer
I’m going to disagree with you. This is a nuanced point but “influence” can be about more than giving somebody money. Let’s say another goal for my post was to increase awareness for this charity and I...
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By: johndodds
I clearly didn’t make my point as lucidly as I’d wished. I agree with you entirely about reputation and the return on sharing – if that sharing leads somewhere. And I agree that doesn’t have to be...
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By: Mark W. Schaefer
I cover all of this in my book. It sounds like you would probably enjoy it John. Like or Dislike: 0 0
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By: Henley Wing
Man, give John his due. he made a very great point, irregardless of whether you cover it in your book, Mark. Like or Dislike: 0 0
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By: Mark W Schaefer
This is a large and complicated subject to get into in a blog comment which is why I deferred to a better source. The primary issue is that people are thinking that influence in the online world and...
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By: AzlanHussain
I would think the best way to increase conversion is to identify the right visitors (target audience) and present them with right conversion technique. For instance traffic from Facebook is to be...
View ArticleBy: LoriRuff
Good point, but I’d submit to you that the 48 hour clock starts when each individual is exposed to the content. I read your post for the first time today and contributed a small amount. I try to read...
View ArticleBy: Why are influencers influential? - Integrated Alliances — Integrated...
[...] the latest post by Mark Schaefer, we read that reciprocity born from paying it forward is “the engine that [...]
View ArticleBy: Glen Wilson
Loved reading that article and truly highlights, at the end of the day, if you have strong content, provide value, your true following will come.
View ArticleBy: Raymond Morin
Thanks Mark. Such a great piece of content. The most complete and wide portrait of the real power of social influence I ever read, described in a real and good cause case study. It demonstrate, in a...
View ArticleBy: Is Generation C the Key to Understanding Social Media Influence?
[…] a brilliant case study, which describes the results of a campaign he supported for Amachi organization, Mark Schaefer clearly shows how the influence of the media depends first and foremost […]
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